We don't just have a Yellow Wall at home (anyone who has been in calls with us might have noticed), we now also have a digital version. You can read more about Orange Minds.

Our story & more about us

The Yellow Wall

Our story & more about us

The Yellow wall

We don't just have a Yellow Wall at home (anyone who has been in calls with us might have noticed), we now also have a digital version. You can read more about Orange Minds.

Who we are

Orange Minds empowers organizations and professionals to successfully collaborate and make decisions that lead to customer centric innovations. We help you transform the way you work through facilitation, design sprints, trainings, and coaching. We believe that work should be fun and have impact.

Orange Minds empowers organizations and professionals to successfully collaborate and make decisions that lead to customer centric innovations. We help you transform the way you work through facilitation, design sprints, trainings, and coaching. We believe that work should be fun and have impact.

Orange Minds empowers organizations and professionals to successfully collaborate and make decisions that lead to customer centric innovations. We help you transform the way you work through facilitation, design sprints, trainings, and coaching. We believe that work should be fun and have impact.

STOP TALKING START DOING

Our guiding principles

Our guiding principles


The team

Margriet buseman

I quit my job at a corporate organization hoping to find a smarter, better and more fun way of working. I fell in love with Design Sprints as a way to energize teams and book results. Almost a decade later and fuelled with flat white's I’m still passionately facilitating teams all over the world. I’m always ready to embark on a next adventure.

"On the other side of fear, lies freedom."

Things you should now:

  • Favorite fruit: papaya

  • Free time: spent outdoors

  • Rain: on the couch with a book

  • Loves: authentic products & people

  • Dislikes: wet socks

  • Expert: getting things done

Robert westerhuis

I traveled to 75+ countries around the world. I hitchhiked from China to Turkey and cycled from Amsterdam to Italy. I love the adventure of embarking to the unknown and found my passion in facilitating others on their adventurous change and innovation journeys. With 100+ Design Sprint weeks done and countless training and programs, I can't wait for the next adventure to start.

Things you should now:

  • Favorite country: Kyrgyzstan

  • Free time: skiing/Hiking/Biking

  • Rain: frustration

  • Loves: to face language barriers

  • Dislikes: ironing

  • Expert: booking train tickets

It’s two of us at Orange Minds and we collaborate with a remarkable network of freelance professionals and other agencies to deliver the most memorable experiences.

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a green mindset

We plant trees for all the workshops we facilitate. Our 'Design Sprint Forest' is already 849 trees big and growing.

Also, we do all we can to not take planes within Europe. We have reached Spain, France, Poland, Germany, Austria and Slovenia by (night) train.


We plant trees for all the workshops we facilitate. Our 'Design Sprint Forest' is already 849 trees big and growing.

Also, we do all we can to not take planes within Europe. We have reached Spain, France, Poland, Germany, Austria and Slovenia by (night) train.


We plant trees for all the workshops we facilitate. Our 'Design Sprint Forest' is already 849 trees big and growing.

Also, we do all we can to not take planes within Europe. We have reached Spain, France, Poland, Germany, Austria and Slovenia by (night) train.


Green is the new yellow

Dutch roots, working globally

Orange MInds global impact

2016 - 2024

Based in The Netherlands, Facilitating Globally

We are based in the Netherlands, but love to travel. It keeps us sharp and allows us to cross borders with new insights. So far we have facilitated Design Sprints and workshops in 17 countries: The Netherlands, Belgium, Hong Kong, China, Spain, Czech Republic, Turkey, Tanzania, Hungary, Germany, United Kingdom, Lebanon, Ivory Coast, United Stated, Slovenia, Poland, Portugal.

Virtually we have been happy to also travel to: Canada, Qatar, India, Vietnam, France, Thailand, Nigeria, Morocco, Pakistan, Philippines, Ireland. Where to next?

Orange MInds global impact

2016 - 2024

Based in The Netherlands, Facilitating Globally

We are based in the Netherlands, but love to travel. It keeps us sharp and allows us to cross borders with new insights. So far we have facilitated Design Sprints and workshops in 17 countries: The Netherlands, Belgium, Hong Kong, China, Spain, Czech Republic, Turkey, Tanzania, Hungary, Germany, United Kingdom, Lebanon, Ivory Coast, United Stated, Slovenia, Poland, Portugal.

Virtually we have been happy to also travel to: Canada, Qatar, India, Vietnam, France, Thailand, Nigeria, Morocco, Pakistan, Philippines, Ireland. Where to next?

Orange MInds global impact

2016 - 2024

Based in The Netherlands, Facilitating Globally

We are based in the Netherlands, but love to travel. It keeps us sharp and allows us to cross borders with new insights. So far we have facilitated Design Sprints and workshops in 17 countries: The Netherlands, Belgium, Hong Kong, China, Spain, Czech Republic, Turkey, Tanzania, Hungary, Germany, United Kingdom, Lebanon, Ivory Coast, United Stated, Slovenia, Poland, Portugal.

Virtually we have been happy to also travel to: Canada, Qatar, India, Vietnam, France, Thailand, Nigeria, Morocco, Pakistan, Philippines, Ireland. Where to next?

The full orange minds story

2014

Margriet Dreaming of something different

Margriet quit her job at a corporate organization hoping to find a smarter, better and more fun way of working. She spent 3 months hiking across the Himalaya searching for what's next. She came back very well rested and with a mega endurance, but without a brilliant business idea, yet...

2014

Robert hitchhiking from China to Turkey

Robert returned from his third time traveling around the world and refused to believe that being employed by someone beside himself was a good idea. Robert registers Orange Minds at the Chamber of Commerce.

We met in Amsterdam, at a agency for freelancers and started dating soon after. We decided to not work together until the prototype of a relationship was tested and validated;). We started running innovation (mindset) workshops independently and learned and iterated our facilitation skills along the way.

We met in Amsterdam, at a agency for freelancers and started dating soon after. We decided to not work together until the prototype of a relationship was tested and validated;). We started running innovation (mindset) workshops independently and learned and iterated our facilitation skills along the way.

We met in Amsterdam, at a agency for freelancers and started dating soon after. We decided to not work together until the prototype of a relationship was tested and validated;). We started running innovation (mindset) workshops independently and learned and iterated our facilitation skills along the way.

WHEN ROBERT MET MARGRIET

2015

2022


2016

Design Sprint start!

Early 2016 a client asked if we ran Design Sprints. Of course! We read the book, saw the similarities and differences compared to the workshops we already did and traveled to Prague. The first Design Sprint was a fact. Each day started at 06.00 to read the book before the Sprint day started. In the months that followed it was learning by doing. By the end of the year we’d also traveled to Madrid, Istanbul, Berlin, Budapest, Amsterdam, Arnhem and Rotterdam to facilitate Design Sprints. We were hooked and the Design Sprint was here to stay.

2017

First Work retreat at Azores

We’d always been big travellers and why not work from somewhere else? We decided to go somewhere exotic; the Azores. During our month on the Azores we envisioned that we’d work 8 months per year and travel and invest time in ourselves the other 4. We wrote it down and, spoiler alert, it’s still how we roll today. Full of focus and energy when we work. Full of (active) relaxation and inspiration when we don’t. 

PS. This was also the year we painted our office (then living room) yellow. #forever sunshine

2018

Hello Orange Minds 2.0!

The relationship prototype was tried and tested during workshops, holidays, multi-week bike trips and living together. We found out that when we would actually work together, we would also be able to live the life we envisioned. A life that was not just about helping each other in work, but also helping each in finding relaxation, inspiration and doing what we really like: traveling, meeting others and learning and experiencing other cultures. This year we decide to truly join forces in business, Hello Orange Minds.

2019

18 Sprints, One week!

In 2019 we visit beautiful Lebanon for holidays. While there, we met innovators from a local Accelerator program, funded by the Netherlands. Fast forward 10 months and we’re back in Beirut to facilitate 18 Design Sprints, at the same time. It was the start of a great partnership. This was the year we perfected facilitating Design Sprints at scale.

2019

no innovation without validation

This year, our Design Sprint facilitation took us to diverse locations, with the most exotic being Ivory Coast. Robert conducted a Sprint there, gathering customer feedback on public ferries in Abidjan and university dorms - a truly immersive experience despite the sweltering heat. Such real-world insights are invaluable for validating business propositions.

100TH SPRINT ANNIVERSARY

2020

Celebrating our 100th Sprint, online

This is the year that we perfected the online Design Sprint, because like the rest of the world, we had to (Covid-19). We hit Design Sprint # 100 and traveled more than ever. From behind our screen we met teams in Pakistan, Philippines, Vietnam, Thailand, Nigeria, Ivory Coast, Hong Kong, Poland and many more. 

2021

First Design Sprint Train-the-Trainer

Sprint. Sprint. Sprint. Most people know us as Design Sprints facilitators. We genuinely believe in the Design Sprint as a tool for decision making, teamwork and validated learning. A tool that should be mastered by many others. This year we invested time in building our Train-the-Trainer program and did a lot of coaching too.

We tend to have a very full agenda, so at the beginning of this year we said to each other: What if we could spend 4 months off at the end of the year doing anything besides being behind a laptop? And so we did. After 8 months of facilitating Design Sprints, Service Blueprints and customer discovery trajectories, we went on an uninterrupted break and cycled 2000km down Patagonia. This trip was Magical!

We tend to have a very full agenda, so at the beginning of this year we said to each other: What if we could spend 4 months off at the end of the year doing anything besides being behind a laptop? And so we did. After 8 months of facilitating Design Sprints, Service Blueprints and customer discovery trajectories, we went on an uninterrupted break and cycled 2000km down Patagonia. This trip was Magical!

We tend to have a very full agenda, so at the beginning of this year we said to each other: What if we could spend 4 months off at the end of the year doing anything besides being behind a laptop? And so we did. After 8 months of facilitating Design Sprints, Service Blueprints and customer discovery trajectories, we went on an uninterrupted break and cycled 2000km down Patagonia. This trip was Magical!

PATAGONIA BIKE TRIP

2022

2022


2023

2x Robert this year

What if a government organization asks you to create 4 different programs based on everything you learned and developed over the past 7 years? If that happens, you focus and deliver. We designed, developed and facilitated. Iterated, re-designed and facilitated again. Results after a year of focus: 20 teams with results from Design Sprints, 14 new innovation facilitators trained and 100’s of employees onboarded into Design Thinking mindset.

200TH SPRINT ANNIVERSARY

2024

The year of the 200th Design Sprint & Ready to rumble

This is us, walking into 2024 on a Moroccan beach. Time to reflect and look forward. Conclusion: we realized how much knowledge we have built throughout the years and how many experiences we've had that allowed us to be the facilitators that we are today. Ambitious and realistic. We're excited to keep up the energy to facilitate, to train and to innovate. It’s what we love.

What else kept us busy the past years?

Margriet loves to read and to write reflective reviews. Check her favorite business books and the tips & learnings from those books.

Traveling while not working Orange Minds
Traveling while not working Orange Minds

We love to work remote and to travel to relax and get inspired. Want to do the same? Check out some of our tips from Robert

We facilitated many workshops, programs and Design Sprints. Want to read some of our stories from the past years?